Alex Bogusky stops to smell the flowers.

Via unconsumption:

Bogusky, one of the best known advertising guys around, just announced he’s leaving the business. On what I take to be a related note (not that it’s positioned that way), he happens to have a short essay on his blog about the unbuyable pleasure of stopping to smell “my first flower.” It’s short and nicely done, and very much in the spirit of what I think is the broad idea of unconsumption.

Mindful awareness. ♥