IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Consumers are encouraged to download the application via posters in German stores and via Bluetooth channels. The Swedish furniture retailer tapped German mobile marketing company Clanmo GmbH for the promotion.
“The strategy was to provide mobile support for the IKEA PS market launch in Germany,” said Jill Urbanek, consultant at Clanmo, Munich, Germany. “The new design collection from IKEA was launched with the slogan ‘Never-ending Design Stories,’ so the unusual designs made IKEA look for unusual ways to promote it. (cont.)
photo taken february 2009