Via philk:
Crispin Porter + Bogusky gives baby carrots the junk food treatment.
This is just wonderful.
“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…”
—More from USA Today(via redesign related)
Food companies, already under attack for making kids fat, have accomplices in Shrek, Dora the Explorer and Scooby Doo, a new study finds.
Licensed cartoon celebrities not only appeal to children - the kids actually think junk foods hocked by popular characters taste better, researchers find.
This study surely opens a new conversation about food company marketing practices.