The new Gap logo. Strange move. I think this sort of “modernizing” rebranding is almost always a mistake unless a company has just sponsored a genocide or something. -D.A.
A sad day for iconic brand design.
Mind the GAP! | down with design
Of course, there’s the accompanying rogue Twitter account, http://twitter.com/gaplogo, that cropped up yesterday (Oct. 6) and went from 275 to 375 followers overnight.
Oct. 7 afternoon update: A logo redesign contest, coordinated by Scott Hansen, with one hundred and forty-three entries (and counting), is in the works.