It’s an idea that sounds … well, bananas.
Del Monte has come up with individual plastic packaging for bananas, a fruit that already comes in its own natural, biodegradable wrapper.
Paradoxically, Del Monte says the packaged bananas, which will be marketed [in a trial] as a “natural energy snack on the go” in Britain and the United States, are intended as a green initiative.
The clear pouches are said to contain “controlled ripening technology,” purported to extend the shelf-life of the fruit by several days.
Del Monte’s U.K. managing director James Harvey [told the Fresh Produce Journal] … “Del Monte’s new CRT packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable.”
Can extra packaging really be more environmentally friendly?