What attaches people to their communities?
Why do people love where they live? Why does it matter?
The John S. and James L. Knight Foundation and Gallup partnered to survey 43,000 individuals in 26 communities (where Knight owned newspapers), and summarized their findings in the Soul of the Community report. The study, conducted over three years, was designed “to find out what emotionally attaches people to a community, what makes them want to put down roots and build a life there.” Overall, such attachment helps to boost economic growth.
The top drivers that attach “people to place” include things that relate directly to daily quality of life: “social offerings, such as entertainment venues and places to meet, openness (how welcoming a place is), and the area’s aesthetics (its physical beauty and green spaces).”
For complete survey findings, visit www.soulofthecommunity.org.