I like the way in which this video opens, asking: “Is social media a fad, or the biggest shift since the Industrial Revolution?”

Statistics to consider:

25% of search results for the world’s top 20 largest brands are links to user-generated content. (stat #25) Glad to see brands continuing to increase their monitoring of & responses to consumers’ feedback.

1 out of 8 couples married in the U.S. last year met via social media. (stat #3)

1 in 6 higher education students is enrolled in online curriculum. (stat #6)

For full list of stats & their sources, see Socialnomics’ blog.