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Molly Block

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Arts matters:
In preparation for Houston Grand Opera’s planned mounting of Wagner’s Ring Cycle, I wonder if the Wortham Center’s Brown Theatre can be retrofitted with Continental Airlines’ plush BusinessFirst flat-bed (fully …

Arts matters:

In preparation for Houston Grand Opera’s planned mounting of Wagner’s Ring Cycle, I wonder if the Wortham Center’s Brown Theatre can be retrofitted with Continental Airlines’ plush BusinessFirst flat-bed (fully reclining) seats? It’s a logical partnership: Houston-based (well, for now, at least) Continental is a major sponsor of the HGO.

Note: Seating upgrade suggestion is meant to enhance patron comfort, not to imply that one will (or should) sleep during opera performances.

Of course, the replacement of existing seats with recliners would reduce the inventory of seats in the hall that could be sold to season subscribers and single ticket buyers (thereby affecting the amount of potential revenue that can be generated from ticket sales). To help offset that, perhaps HGO could bill the reclining seats as “super premium” and command “super premium” prices for them?

P.S. I’m joking about all of this. (Sort of.)

August 31, 2010
Tags arts, idea, capital improvement, Houston Grand Opera, Continental Airlines, patron services, corporate sponsorship

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