Tubeless toilet paper — America’s next great product?
The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end. That’s from here to the moon and back — twice. Most consumers toss, rather than recycle, used tubes, says Doug Daniels, brand manager at Kimberly-Clark. “We found a way to bring innovation to a category as mature as bath tissue,” he says. (Full story: Kimberly-Clark rolls out tube-free Scott toilet paper - USATODAY.com)
(spotted on Twitter, via Pauline Hammerbeck @pHammerbeck and Bruce Horovitz @brucehorovitz)
Meanwhile: What do some folks do with those ubiquitous tubes? Unconsumptioneers found a couple of examples.
Intriguing…