Arts matters:

From Toronto’s Creative Trust:

The results of Creative Trust’s Audience Engagement Survey – a first-time, collaborative initiative by Toronto’s [small to mid-size] creative performing arts companies – were released today and are available on our website [PDF here]. The survey made it possible for 20 participating companies to hear directly from their audiences on what motivates them to attend and what helps them connect more deeply with the work they see on stage. The initiative brought music, theatre, opera and dance companies together to learn how to design and plan programs and activities – both individually and collectively – which intensify the impact of their audiences’ experience and stimulate attendance

(via Survey of 3,662 Toronto audience members released today)