Today: Cans filled with Campbell’s tomato soup.
Next month: After the soup’s consumed, the empty cans, with colorful labels still on them, will be repurposed as … art supply holders!
[If you haven’t heard about these specially designed labels, here’s a little info: Campbell Soup Co., in a promotion with Target stores and The Andy Warhol Foundation, packaged a batch of tomato soup in cans covered with limited-edition Andy Warhol-inspired Pop-art labels. The cans were made available this past weekend at Target store. (I read that some stores sold out hours after the cans went on sale.) The project commemorates the 50th anniversary of Warhol’s famed Campbell’s soup can work. A portion of revenue from the project will benefit the Warhol Foundation.] Now I have to admit that I don’t typically shop at Target, but I needed cat litter, and I’d read about the can promo; together, they gave me a reason to visit a nearby Target store! #Popartisforeveryone
(Taken with Instagram at Super Target)