digg:
Oreo won the Super Bowl blackout.
Agreed.
Also noteworthy: At the end of Oreo's library-centered “Whisper Fight” commercial (anyone else turned off by the violence in it?!), viewers were driven to Instagram.
However, on Instagram: Oreo’s recreating Instagram fans’ photos into either cookie or cream renditions – in conjunction with fans tagging their Instagram photos with #cookiethis or #cremethis? That’s just weird.
May I present, from Oreo’s Instagram gallery, exhibit A: Oreo’s photo of an Instagram user’s mouth … rendered by Oreo in “Oreo creme."
Um, weird, right?
I rest my case.
