Augmented reality for architecture geeks
(story from Fast Company about soon-to-be-released mobile application though which designers envision creating a mobile guide to buildings)
Via hydeordie:
The [free] new “Buildings” app for iPhones tells you about local architecture.
An excerpt from Archinect’s review:“… After playing around with it for the last week, I’ve become hooked. I’m finding myself launching the app as I move around Los Angeles to check which buildings surround me. The database is a little sparse for this user’s city, at the moment, but the open-source nature of this well-constructed platform will inevitably help fill out the gaps quickly.”
I find the user-generated-content aspect of the app, as described by the developer, to be quite interesting:
“Architects can upload their own work and other users can also upload their own photos and videos and share with their online community via Facebook or Twitter.
What this means is ANYBODY can contribute images/info to the site. (Read as Molly saying: Lots of opportunity for architectural firms’ self-promotion, and strong likelihood of erroneous information submitted by random persons.)
Augmented reality for architecture geeks
(story from Fast Company about soon-to-be-released mobile application though which designers envision creating a mobile guide to buildings)
Intriguing iPhone use, per NYT: digital music making.
Will mobile phone orchestras supplant traditional instrumental ensembles?
Will such orchestras resonate with audiences – and with classically trained musicians and musicians of all music genres?
Key quote from the story: “… anyone with a cellphone could become a musician.”
For the classical music industry, the ability for anyone to create music on mobile phones could help to enhance the general public’s overall appreciation for music and the music-making process.
A potentially useful audience-development tool? Perhaps.
Will you download a Smule app (or other companies’ apps) onto your phone?
IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Consumers are encouraged to download the application via posters in German stores and via Bluetooth channels. The Swedish furniture retailer tapped German mobile marketing company Clanmo GmbH for the promotion.
“The strategy was to provide mobile support for the IKEA PS market launch in Germany,” said Jill Urbanek, consultant at Clanmo, Munich, Germany. “The new design collection from IKEA was launched with the slogan ‘Never-ending Design Stories,’ so the unusual designs made IKEA look for unusual ways to promote it. (cont.)
Via texturism (a.k.a. @mmcgovern)