Not surprisingly, two related, overarching themes – technology and mobile – dominate JWT’s 100 things to watch in 2011 (slideshow).
Related (earlier) post: 10 trends for 2011
Sweet video: JWT's 10 Trends for 2011 (in 2 minutes)
- All the World’s a Game
- The Urgency Economy
- Non-Commitment Culture
- Eat, Pray, Tech
- De-Teching
- Retail as the Third Space
- Creative Urban Renewal
- Worlds Colliding
- Hyper-Personalization
- Outsourcing Self-Control
San Francisco Opera Makes Free Simulcasts Pay Off →
Last month, the simulcast of a live San Francisco Opera “Aida” performance reached some 32,000 Bay-area audience members. That’s an impressive fact in and of itself. What’s even more noteworthy: by holding such events (free for attendees) at a gated venue (AT&T Park), and encouraging audience members to make reservations online in advance (giving them early admission to the ballpark), the SFO is able to capture audience contact information (simulcasts held in the past in public plazas did not) and link subsequent activity (ticket purchases, donations) to it.
The Wall Street Journal says:
“Using that data, the opera says it has been able to figure out that new-patron tickets linked to the simulcasts have brought in about $880,000. That puts the opera – which says it has spent about $800,000 on its four previous simulcasts – slightly in the black with its simulcast endeavors.”
"At least one other opera company has followed the San Francisco Opera in holding ballpark simulcasts. In 2008, the Washington National Opera moved its simulcast from the National Mall to the brand new Nationals Park – home of the Washington Nationals – in an effort to get people to sign up and secure better customer-tracking data.”
Trend likelihood: high (assuming organizations’ live-production/broadcast logistics aren’t overly complicated).
Related: Post about the Metropolitan Opera’s broadcasts, which can be seen in 1,500 venues in 46 countries.
How do colors affect purchases? →
Confession: I haven’t read the text of this infographic. I’m reblogging it because I like the colors. ;-)
[via @LenKendall]
Via philk:
Crispin Porter + Bogusky gives baby carrots the junk food treatment.
This is just wonderful.
“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…”
—More from USA Today(via redesign related)
I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.
Via szymon:
Branded by Farhad Manjoo
Oil Spill Donations Are Small, but Some Companies Step Up -- NYTimes.com →
“Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.
Related: See "Funding should not be a popularity contest,” with links to this post and others.