“There was one interesting observation made by a philanthropist who gives books to disadvantaged kids. It’s not the physical presence of the books that produces the biggest impact, she suggested. It’s the change in the way the students see themselves as they build a home library. They see themselves as readers, as members of a different group.”

— The Medium Is the Medium (via murketing)

Shrek Is an Accomplice in Junk Food Marketing -- Portfolio.com →

Food companies, already under attack for making kids fat, have accomplices in Shrek, Dora the Explorer and Scooby Doo, a new study finds.

Licensed cartoon celebrities not only appeal to children - the kids actually think junk foods hocked by popular characters taste better, researchers find.

This study surely opens a new conversation about food company marketing practices.