Storytelling. Tugging at heartstrings.
And promoting coffee.
Well done, Tim Hortons.
March 8 update: Well, someone deleted the commercial from YouTube. Here’s a link to the spot on Tim Hortons’s Facebook page:
Unmasked: Meet the boy behind Darth Vader
Child actor Max Page talks about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease. He then uses The Force to lower the TODAY studio shades. VIDEOI love that he sort of looks like Mark Hamill, but has never seen “Star Wars” (too scary, he thinks).
If you like VW’s “The Force” spot, which has garnered an astounding 22.3 million views on YouTube since its posting last week, you’ll like this clip – released today and already exceeded 12,000 views – showing bloopers and deleted scenes from it. (hat tip to Scott Monty)