Watch [video]: One of @OldSpice guy’s many responses to tweets, Facebook and YouTube requests, etc., this one to librarian @wawoodworth, in defense of libraries and the importance of the written word.

Read [story]: From ReadWriteWeb: How the Old Spice Videos Are Being Made

The story within the story of the Old Spice video mill, churning out content since yesterday morning.

[hat tip to @thebrandbuilder]