Nonprofit Groups Set Pace in Use of Social Media -- from The Chronicle of Philanthropy

A new study shows that the nonprofit world is more active than other types of organizations in adopting social media, according to the Society for New Communications Research.

The report, by the University of Massachusetts-Dartmouth and Financial Insite, a Seattle research firm, found that 97 percent of the biggest U.S. charities use social media, a higher rate than comparable businesses and academic institutions.

Ninety-three percent of the surveyed nonprofit groups maintain a Facebook profile, 87 percent use Twitter, and 65 percent have blogs.

The report can be downloaded from: