Why doesn’t a whole lot more money make us a whole lot more happy?

One answer is that people aren’t spending it right … people often spend their money on objects (rather than experiences), on the self (rather than others), and on big luxuries (rather than small pleasures) – expenditures that are not conducive to long-term happiness.

— Jennifer Aaker, Melanie Rudd and Cassie Mogilner, in If Money Doesn’t Make You Happy, Consider Time (via paddyhirsch)