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Molly Block

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Reimagining Toronto’s public transit system:
The Toronto Transit Commission is said to be considering the idea of selling naming rights for its subway lines and stations. In response, the helpful folks at Torontoist have chimed in to offer sev…

Reimagining Toronto’s public transit system:

The Toronto Transit Commission is said to be considering the idea of selling naming rights for its subway lines and stations. In response, the helpful folks at Torontoist have chimed in to offer several station-renaming suggestions, including one for Christie station – to be known as “Mr. Christie,” in acknowledgment of Kraft Foods’ Mr. Christie’s cookie brand. 

Read the rest (including Ossingston station, dubbed “Hugo Bossington”): Welcome to Your New SUBWAY™ System, Toronto.

Well done, Torontoist.

April 1, 2011
Source: http://torontoist.com/2011/04/welcome_to_y...
Tags Toronto, sponsorship, advertising, branding, humor, street art
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