Via unconsumption:
To help reduce packaging waste, Columbia Sportswear has, for the past year, offered customers the option of having their purchases shipped in slightly used cardboard boxes.
The story gets better: The company went a step further by offering recycled boxes labeled with QR Codes, and created a tracking/story-sharing program known as A Box Life. Customers who request and receive coded boxes are asked to enter on the Box Life Web site their locations, stories, and boxes’ unique codes — a ”See where it’s been. Share where it’s going.” opportunity.
The screen shot I captured this evening (August 2) shows 2,704 used boxes traveling more than 1.4 million miles, saving almost 1,400 boxes. Wouldn’t you say that’s an impressive story, so far?
Related: Unconsumption post and Murketing.com post about using QR Codes to provide context, to share the narrative of things