This is so cool.
This Fortune story is the best one I’ve read so far about the Buffett-Gates Giving Pledge challenge.
More about the pledge effort here.
Target launched today the latest example of a philanthropic campaign in which consumers can interact online with a brand. Target’s to-be-crowdsourced giving contest, titled Super Love Sender, in celebration of Valentine’s Day and the Super Bowl, is built around Facebook’s platform.
How it works: Through Target’s Facebook page, you can create and send customized Valentine’s Day, football-inspired video cards. Every time a video card is sent, the charity of your choosing (from a group of five organizations pre-selected by Target) receives a vote. The percentage of votes will correlate with the amount of funds allocated to each organization.
Following the campaign’s close on February 14, $1 million will be donated to the five non-profit organizations, which include The Salvation Army and United Way, in support of their education programs.
Target’s e-card campaign is the company’s second cause-marketing initiative to be conducted online during the past 12 months. The campaign, plus Target’s May 2009 $3-million Bullseye campaign, and Chase’s $5-million December Community Giving and Pepsi’s in-progress $20-million Refresh campaigns, are seeding the contest playing field. Online charitable-giving contests will be an interesting game to watch in the coming months as other teams enter the arena to compete for votes and, hopefully, a lineup of new, enthusiastic brand ambassadors.
Glad to share Pepsi's Refresh Everything toolkit (click here to view the PDF) →
Today’s the first day to submit ideas for potential projects to be considered for Pepsi grant support. For FAQs and additional information about Pepsi’s grant program, visit the Pepsi Refresh Project’s “How It Works” section of refresheverything.com
Another #philanthropy special section: Today, it’s the NYT’s.
@ssstrom’s “everyday donor" piece is a highlight.