Online giving alone is estimated to account for more than $6 billion, an increase of more than 30 percent from the same period in 2009.
Encouraging news for the non-profit sector.
Online giving alone is estimated to account for more than $6 billion, an increase of more than 30 percent from the same period in 2009.
Encouraging news for the non-profit sector.
This news release summarizes findings from Russ Reid’s “Heart of the Donor” study of donor motivation and behavior. Some good statistics here, especially regarding giving in response to the Haiti disaster. Other information, such as, “if the goal of a nonprofit is to effectively target today’s best donors, then they should focus significant and smart attention on the donors giving the most money – seniors and boomers,” reinforces fundamental fund-raising practices.
Russ Reid’s report, unveiled and discussed today at the Direct Marketing Association Nonprofit Federation conference in NYC, can be obtained at http://heartofthedonor.com.
[hat tip to The Chronicle of Philanthropy (@Philanthropy) and Raymund Flandez (@raymundf23)]
“Forty of America’s richest families have committed to the Giving Pledge, an effort by Bill and Melinda Gates and Warren Buffett to encourage billionaires to provide at least half their money to charity.”
Related: Post from June with link to Fortune magazine story describing the giving challenge.
This is so cool.
This Fortune story is the best one I’ve read so far about the Buffett-Gates Giving Pledge challenge.
More about the pledge effort here.
Today’s the first day to submit ideas for potential projects to be considered for Pepsi grant support. For FAQs and additional information about Pepsi’s grant program, visit the Pepsi Refresh Project’s “How It Works” section of refresheverything.com