Via go:
We don’t think we’ll find anything more inspiring on the Internet today. This project is incredible.
reblogged via curiositycounts:
Underheard in New York – lovely project gives New York’s homeless a voice via social technology
Via pratt:
Visualize Your Water Consumption in the Shower: By showing you exactly how much water you are using in the shower, designer Frank Guo hopes to help you reduce your water usage.
Via funnyordie:
Judd Apatow PSA
Jerry Seinfeld, Lindsay Lohan, Ben Stiller, Tracy Morgan and many more stars band together for AJWS.org.
Via markcoatney:
From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement.
Man, Gladwell’s gonna hate this….
Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).
In honor of National Breast Cancer Awareness Month, the 156-light necklace of the George Washington Bridge will shine pink for the month of October.
(via Bridge Goes Pink for Breast Cancer Awareness - NYTimes.com)
What an awesome ad for Skin Cancer Research
Peter MacCallum Cancer Centre: Break | Ads of the World
Supporting Clare Oliver Melanoma Fund
I’ve been watching this Pedigree UK adoption drive unfold over the past few weeks. Pedigree revealed “Charlie’s” story online via four sequential videos posted to YouTube. When views reached a particular number, the next video was unleashed. Video sharing was encouraged to boost views and awareness of both Pedigree’s campaign and the gravity of animal abandonment.
Watch the four clips, and I think you will agree: every dog matters.