Be sure to catch this beautiful, innovative installation at Tokyo’s Maison Hermes ~
Intriguing iPhone use, per NYT: digital music making.
Will mobile phone orchestras supplant traditional instrumental ensembles?
Will such orchestras resonate with audiences – and with classically trained musicians and musicians of all music genres?
Key quote from the story: “… anyone with a cellphone could become a musician.”
For the classical music industry, the ability for anyone to create music on mobile phones could help to enhance the general public’s overall appreciation for music and the music-making process.
A potentially useful audience-development tool? Perhaps.
Will you download a Smule app (or other companies’ apps) onto your phone?
Another #philanthropy special section: Today, it’s the NYT’s.
@ssstrom’s “everyday donor" piece is a highlight.
Good read: WSJ’s #Philanthropy Report (via @sbanjo)
IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Consumers are encouraged to download the application via posters in German stores and via Bluetooth channels. The Swedish furniture retailer tapped German mobile marketing company Clanmo GmbH for the promotion.
“The strategy was to provide mobile support for the IKEA PS market launch in Germany,” said Jill Urbanek, consultant at Clanmo, Munich, Germany. “The new design collection from IKEA was launched with the slogan ‘Never-ending Design Stories,’ so the unusual designs made IKEA look for unusual ways to promote it. (cont.)
Via texturism (a.k.a. @mmcgovern)
Wright onsite:
Spend two nights in the nature preserve housing Frank Lloyd Wright’s Fallingwater; tour & dine at FW.
Details: http://bit.ly/ZE46d.
Isn’t it a beautiful setting in which to enjoy many of life’s pleasures – nature, architecture, art, food, the company of like-minded individuals, etc. – and for encouraging introspection?
(Photo by Pablo Sanchez, used under a creative commons license)
