I’m really drawn to the work of this artist (see earlier post, also reblogged from unconsumption):
Via unconsumption:
3,615 pounds of textile waste is created by New Yorkers every five minutes.
Unconsumption has posted about Derick Melander previously; an accomplished sculptor, his medium of choice is not iron or plaster, but clothing. Here’s a video depicting his process and ideas. You’ll find more information on his site & his Vimeo.
Today’s diversion – three New York Philharmonic promotional videos – comes from Greg Sandow, classical music professional (critic, consultant, composer, specialist in the future of classical music), who says:
I’m wild – really, truly, happily wild – about three videos he [Music Director Alan Gilbert] and the New York Philharmonic made, to publicize his performances (starting tonight) of Ligeti's Le grand macabre. He hangs out with Death. They eat ice cream. They talk about the Rite of Spring (Death wearily puts up with a story he’s heard a thousand times). They play Guitar Hero. Death – shrouded in black, speaking some scabrous language I wouldn’t dare identify – is unforgettable. Alan is game, cheerful, and lots of fun as Death’s straight man.
If everyone in classical music put out material like this, the field might be reborn tomorrow. And the Philharmonic is selling lots of single tickets to Le grand macabre, so they’re clearly doing something right. What role the videos play in that would be fascinating to know … .
Marketing brilliance.
I’ve been watching this Pedigree UK adoption drive unfold over the past few weeks. Pedigree revealed “Charlie’s” story online via four sequential videos posted to YouTube. When views reached a particular number, the next video was unleashed. Video sharing was encouraged to boost views and awareness of both Pedigree’s campaign and the gravity of animal abandonment.
Watch the four clips, and I think you will agree: every dog matters.
Now this is a memorable ad: Nike’s “Write the Future,” via @smashadv and @schwartzie14
Via me on unconsumption:
A Major League Baseball team’s offer of free Saturday-night game tickets in exchange for unwanted electronics is a big deal, both in terms of generating greater awareness about the need to dispose thoughtfully of computers, cell phones, and other equipment and strengthening the team’s ‘good community player’ image.
I applaud the Houston Astros (my hometown team) for doing such a thing — holding its first “e-cycling event” — this Saturday at Houston’s Minute Maid Park (formerly Enron Field, but I digress). Let’s hope that professional sports teams in other markets follow suit and hold similar large-scale awareness-raising events.
Houston Astros to Swap Tickets for Electronics — Houston Business Journal
Happy to say I’ll be contributing to the Unconsumption Tumblr. The Unconsumption idea and blog posts have been inspiring me and countless others (you, too?) for quite some time. (Really, who doesn’t get some thrill in finding creative ways to reuse old things?!) Thanks, Rob, for allowing me to participate!
Via unconsumption:
A great example of shipping container reuse:
“As the efforts to rebuild Haiti after its devastating January 12 earthquake inch along, a medical clinic is headed to the island nation that can be set up quickly and opened straight away.
Pre-built inside a pair of 20-foot-long steel shipping containers that can be loaded onto boats, the clinic is set to arrive in Port-au-Prince around the beginning of June, according to Containers to Clinics, the Dover, Massachusetts-based nonprofit that developed it.
Though the clinic is the first from the nearly two-year-old Containers to Clinics, the organization has bold plans to roll out 50,000 more over 15 years to rural areas ….”
Clinic Made of Freight Containers Heads to Haiti — Architectural Record
Related: March 2009 Unconsumption post about Containers to Clinics
January 2010 post about use of shipping containers as emergency housing
